Weekly Blog

Blog 6

The Ted Talk by Jean Kilbourne was on The Dangerous Ways Ads See Women. Throughout the last decade I have become accustomed to noticing how women are portrayed in advertisements. Often women and teenage girls are over sexualized in ads for different products when it is not necessary. Not only that, but men are sexualized as well, though in a different way than women. After watching this video, I have come to understand that manipulation of people plays a major role in product advertisement. For example, she shows a picture of a famous women in her late sixties for an anti-aging product and the picture was photoshopped to make her look almost ten years younger and made it seem like their product fixed the “fine lines and wrinkles” that begin to appear in women during that time. Below are examples of five ads that I picked that I believe support the claims made in this video.

This advertisement picture is an over sexualization of women as it is selling antiperspirant product but has a woman partially naked, in a kitchen taking a turkey out of a stove.
This advertisement is attempting to sell a purse but again is unnecessarily as the product being advertised is on the back of a naked woman.
Automobile insurance says that “no one drops them like we do” when they are referring to auto rates. Yet, they have a half picture of a women’s legs with her shorts at her ankles, which has nothing to do with insurance rates.
This advertisement is selling deodorant but notice that if a woman does not use the right one their hair, eyes, and teeth will not matter. All of her “charms” will not exist.
This last advertisement is a view on the aspect of oversexualizing men in advertisement for no reason. It has a ‘gorgeous’ man next to an air freshener that is the product they are trying to sell.