Blog 5
This picture represents a credible advertisement source as it is naming other types of chips and comparing those styles to the advertised ‘popchips’ which are only one hundred calories. They are said to not be fried or baked and this gives the incentive to buy as we would feel less guilty for eating them. As shown in the picture, we can eat more than the leading fried chip or kettle style chip and still maintain the 100 calories per serving.
This picture represents a non credible advertisement as the dove commercial is seemingly saying that changing shirts is the same thing as changing the color of ones skin, which a body soap cannot do. This advertisement would not influence me to by dove as it doesn’t give clear credibility to this actually happening.
