“Yet Another Blog Prompt”

Strategic Communications and Public Relations are essential to Sports organizations and their respective campaigns. These processes help generate sales and advertising/marketing for organizations, along with creating valuable relationships between the organizations and their consumers. In addition to the rise of social media, the sports industry has utilized the tool to connect consumers with organizations and to generate engagement as a marketing tool for the expansion of the sports industry as a whole. For example, the Brooklyn Nets of the National Basketball Association (NBA) engage with their fans on TikTok by using popular audios and memes on the app to create a sense of reliability and break the traditional marketing barriers that were used in the past. This can be beneficial to the organization as they find their specific fans and niche that will continuously support them. On the flip side,  the reading provided information about the role of strategic communications and public relations in organizations for the past hundred years or so. This is extremely important as it signifies the role of communicating between an organization and its consumers at hand. As the Cricket article explained, Lacrosse is another sport that could use a spot in the national headlines. The Cricket article stated that the sport has had an image problem, similarly, Lacrosse is a sport that is internationally played and underrated in terms of popularly recognized sports that are played. I believe Lacrosse has a bad reputation in sports and can attract new viewers if they use public relations to their advantage and generate viewership to create a more positive, inclusive friendly, and welcoming sport to different cultures and people in general. Lacrosse should be recognized as a popular sport worldwide and with the right amount of public relations and strategic communications campaigns, I believe that this phenomenon will occur almost immensely and quickly.