Strategic Communications and Public Relations are essential to Sports organizations and their respective campaigns. These processes help generate sales and advertising/marketing for organizations, along with creating valuable relationships between the organizations and their consumers. In addition to the rise of social media, the sports industry has utilized the...

Typically for these types of assignments, I’ll try to create a brand new social media account to create a fake persona. In this assignment, I chose to stick to my already created X account and display how I use the platform in various ways (sports, memes, music). I do consume other forms of content like News from other Social Media, like YouTube which helps me...

For this assignment, I reached out to multiple sports industry professionals to help guide me into their professional world. After countless messages & emails, I’ve found my penpal for the semester, her name is Samantha McCloskey from Delaware County, PA. She currently serves as the Marketing and Social Media Manager with the Richmond Flying Squirrels,...

Sports media has played a huge part in my life from a very young age. With this, the evolution of sports media has been nothing short of amazing to view from a consumer aspect. Over the years, I’ve consumed my sports media from organizations like ESPN and Bleacher Report. However, nowadays I frequently use online media to consume sports from YouTube and...

Hello, I created this blog to talk about sports. I like discussing sports because it shows the human side of humanity even with differing opinions, the one thing we can somewhat agree on is sports! I am taking COMM 462 because I want to learn the importance of communicating sport and how to navigate this landscape both as a participant and hopefully a professional....