After learning about how Samantha plays a role with the Richmond Flying Squirrels, thinking of a live event for the organization to help promote the sports industry will be challenging. Moreover, public relations for the Flying Squirrels can be influential to the brand development of the organization. A proposed live event could be a “Fan Day”, that serves as an event to thank the fans of the organization with different appreciative elements. As a part of the event, fans could engage with Flying Squirrels players to sign different merchandise and take photos with loyal fans who show love to the organization. Additionally, the organization can provide deals/discounts and giveaways to cater items of the organization to fans at a discounted price. Samantha McCloskey, the Marketing and Social Media manager for the Flying Squirrels can provide social media engagement for the fans to engage with other fans at the event by utilizing social media posts and engagement within the organization’s reach. For media relations, the media can use community partnerships to show the engagement that this event creates for their local community. Some examples of media include advertisements and flyers, social media posts, and word of mouth marketing to attract new demographics for the organization. Ultimately, by giving fans their appreciation, the live event can serve as a rally for the community to come together and create an electrifying environment to boost support for the organization.