What are the costs and benefits of developing cybersecurity programs in business?

Developing a cybersecurity program in a business could be costly but would be well worth the time. Business are just as susceptible to cyber attacks as an individual, or even more as business can be specifically targeted for a variety of reasons. Therefore it is important for business to look after themselves by not investing in cybersecurity programs companies in the case of an event could lose more that what could have been allocated to the program. There are many expenses that come with experiencing an attack such as the cost of the investigation of what occurred after an attack, the cost of recovery and loss of revenue from not being able to operate during the process of the attack and recovery. Also there are legal issues a company could face in the event of a breach appropriate programs were not in place to protect data. Customers could decide to sue the company and the businesses public image could deteriorate and this would also be another cost of the company as legal fees would also have to paid in the even this occurred. In todays society it is easy to be noticed if you get enough attention whether that be positive or negative. There are many different news outlets and social media platforms that most are connected to. If something negative is reported about a business such as a breach or multiple breaches, that information will be seen by many online and word travels fast. Even if someone did not see such news on social media if they were interested in a business and looked them up online and saw negative reviews or news of a breach that could sway people from wanting to work with that business. While the opposite could also be said if there is nothing but positives displayed in a search or on social media then it would be easier to bring in more customers to a business. By implementing a good cybersecurity program the aforementioned could be avoidable and if a customer feels safe working with a business they can maintain customers and even get new ones from recommendations and a positive public image.