My diversity course was International Multi-national marketing. During this course, I studied the scope and challenges of international markets, the important factors in the jurisdiction of legal disputes, the political environment governing international marketing, the importance of understanding the cultural environments of different markets, and how international trade affects marketing globally.
I was given assignments relating to multi-national topics and had to make analysis reports from different articles. The analysis had to relate the article’s content with multi-national concepts.
During this course, I learned that various factors have to be taken into consideration when expanding a business abroad and one of the main factors governing most nations is Culture. Culture is what defines a country and impacts the way an individual or a society functions.
Throughout this course, I developed culture. To be able to market to a specific country, I must be aware of the controllable and uncontrollable factors that govern them and adapt to cultural differences. I aspire to work around the world and be able to use my knowledge to foster better relations with people and businesses.
Below are some of the analysis reports written over the course
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