Diversity is essential to our daily lives because we constantly interact with people with different backgrounds, thoughts, and perspectives. The MKTG 411- Multi-national Marketing course taught me to be able to obtain knowledge on how to promote a campaign in another country considering the cultural factors of both the country of origin and where this company is going to be imported. She even taught us as a class to consider details such as words that we usually do not take into account, but as a future professional knowing that the word or expression means the opposite in another country is an essential part of our education. So you can see it in the work below, where we decided to introduce Carvana to New Zealand as a team. It was a challenge since collecting information, analyzing it, and developing adequate strategies take time since culture differs in each country, region, and city. Therefore, it helped me to be able to identify, know and make decisions in aspects related to the cultural environment, which helped me in my other classes.
There are two essential skills that employers are seeking, and I identify:
| Verbally communicate with persons inside and outside the organization. |
| Communicating verbally with people inside and outside the organization is a key part of diversity and the final project of this course because the possibility of introducing a company to an unknown market with another culture without any connection or communication outside the company is low. The presentation where Carvana entered New Zealand as a proposal was because a member of our group had known people who lived there, and we knew a bit of the context of how it could be from that verbal communication. At the same time, communicating with your team inside the company and conveying clear information helps to see what will be best for Carvana in this case. |
| Obtain and process information. |
| Obtaining and processing the information is a straightforward way of knowing where the process is going and if the communication between the team is transparent because if the information received or transmitted by other people is not analyzed, it can create confusion and go in the opposite direction of what the solution is. That was a challenge in this course since we all processed the information we found differently, so we had to conclude to be able to select both the country and marketing strategies. |
The skills learned in this course will help me work in my future job with an open mind to a diversity of perspectives, thoughts, and ways of analyzing, obtaining, and transmitting information because inclusion is the first thing that companies want to implement in any position. At the same time, my future goal is to create my own company, in which I will use marketing strategies and the process of how to make the selection of countries according to what I learn because I am clear that besides having the vision and mission of my future company I also have to include the factor of the cultural integration.