Social media today has evolved over the years. With Twitter becoming X, Musically becoming TikTok, Instagram, and Facebook merging into Meta, all of these platforms have changed drastically over the past decade. With sports evolving as well today, social media has to evolve with them to keep their fans up to date with calls, roster changes, injury reports, promotions, game nights, and any last minute updates to keep the fans in the loop for their next move. Once people feed onto what the teams send out to the public, fans go crazy with the news and try to dissect every little detail in the post or posts. In this blog, I love sports, especially Ice Hockey. It doesn’t matter if it is the junior level going into to college, or the Nation Hockey League where the best compete. With social media rapidly changing to improve their content and attract more fans in, sports social media play a critical role for Ice Hockey.

Ice Hockey isn’t as popular as the NFL, or the MLB, however, it is one of the largest growing sports in the sports industry. With the NHL not being that popular, social media plays a critical role attracting more fans into their spectrum. I love Ice hockey and all of their content, in fact my consumption with it is more than I should probably lay back on consuming. I normally make sure I keep up-to-date on what is circulating in the NHL, because anything can happen in a matter of seconds. But I do remember the first time I became obsessed with hockey as a game.

My first time really watching the NHL was the 2009 Stanley Cup Finals, watching the Pittsburgh Penguins compete against the reigning champion of 2008, Detroit Red Wings. It was in game seven and penguins were up 2-1 in the third and I was on the edge of my sit watching the Penguins stand up and defend against the Red Wings, while Mike “The Doc” Emerick losing his breath with every play and once the clock hit zero was a sign of relief. Besides my team winning, hearing the broadcaster keeping up with the game and social media blowing up with loads of information. Even today with how teams are playing, social media keeps up with news on the spot and always having it with detail.

I never knew how wide and how deep the social media for sports went until I dove my head in first. Every marketer, salesman, manager, player, coach’s news are up-to-date with what the team is doing and they show how deep they can get into detail once the news is out in the public. But one thing I would want to change in the sports communication is how twisted they can make news into. People can say one topic and someone can make a full 180 and turn it into a debate or a protest. They want to make fake news and turn the team or the media marketers into the enemy, driving away fans and block them.