On the other hand, memes are cultural phenomena that proliferate on social media and other online venues. Often, they are hilarious, satirical, or sarcastic pictures or films that quickly and easily spread a message or a concept. Exploring user attitudes, beliefs, and habits is one way that memes may be related to HSI. Memes frequently mirror societal or popular culture trends, which can reveal the way individuals are feeling and thinking on particular subjects or concerns. HSI practitioners could better comprehend consumer requirements and preferences by examining the topics and messages given by memes.