Nathan Kea

Professor Hallerman

ENGL 110C

11 October 2021


The Rhetorical Devices in The Companies Iphone and Verizon

Iphone X and Verizon have two pieces of media that are Logos. One commercial is a commercial that has Apple putting out the new iphone, the Iphone X.(iPhone X -) The other commercial that has logos is Verizon Wireless commercials. (Verizon Wireless) By using facts to persuade the observer,the two big companies use logos to make their product persuasive, they , and they are convincing.
What are Logos? Logos is a message with a reasoning supported by data, research and results of possible incomes. Logos is a persuasive appeal to the audience giving through factual claims by using correct data and facts. These two companies explain how they will use logos and why.
The Iphone X commercial is a good way to make their product persuasive through logos because it provides a lot of information that discusses why their phone is a top tier product. Apple uses cool color design camos for their product to make it more appealing and more persuasive to the buyers eye making it. Then adds a numerous amount of information about why their product is valid. Their product is a very popular product that almost everyone uses. The Iphone X is a product of Apple. Apple is a well known product across the globe. More than a million of buyers buy their products. People really love their phones, they look forward to every new phone drop because they are curious about how they are making even more fun,cool, amazing upgrades to their phone. The Iphone X commercial uses facts to persuade the observer by giving and revealing what they upgraded from last year. They added a face id password which can really catch the audience’s attention. They saw that and ran with it. Everyone today uses face id. They also use a lot of new credible sources when discussing the additional camera options on its product. They also gave a lot of information on having animal emojis instead of just having regular emojis. Regular phones that do not have that type of feature. The audience loved info on the new Iphone. They even have two cameras on the back side with new features in taking pictures.
The Iphone X commercial is very convincing because they persuade the audience with facts the had the potential to have #1 cellular device for that year and claimed it with . Apple’s progress is why they are the most selling product for cellular devices. They convinced multiple people every year to get an apple phone. Also apple takes it up enough by making a new reality in video and pictures to get the audience attention this leads it out with cool facts.
The Verizon commercial was a good way to make their product more persuasive than the other internet or device companies. They explain that they have five times more coverage than their competitors At&t. They also add a lot of facts that include the Verizon sales. Loading information on sales persuades the audience to switch over to or join for the first internet server because their products are a little more cheaper than other companies that sell the same thing for a higher price. Verizon is implying that they have one the best coverages and salesfor devices in America and they back it up with facts explaining their reasoning for being better than their competitors.