How This Idea Came To Be<\/h2>\n\n\n\n
During this semester, I have been building a connection with Lauren Rivera-Galvez, the SID for Men’s and Women’s Tennis at ODU. Through our conversations, I gained insight into what a media day typically looks like. Initially, I wanted to do a single post that captured all of what went into a media day; however, Lauren suggested that I turn it into a multi-part series that goes over each major part individually. This would allow for more content and more insight to be put out.<\/p>\n\n\n\n
This advice shows how getting professional input can transform an idea into a more in-depth plan.<\/p>\n\n\n\n
The Quest: Media Day BTS Campaign<\/h2>\n\n\n\n
Overview: <\/strong>This project is a multi-part series that will document the planning, coordination, setup, and execution of the media day for the ODU Men’s Tennis Team. Our goal is to give fans, students, and sponsors insight into what goes into creating an image for the program.<\/p>\n\n\n\n Objectives: <\/strong>This project has three distinct objectives…<\/p>\n\n\n\n Target Audience: <\/strong>Our targeted audience is small but simple: sponsors, recruits, students, and fans<\/p>\n\n\n\n Episode 1: <\/strong>This episode will cover the planning\/preparation<\/p>\n\n\n\n Episode 2: <\/strong>The setup<\/p>\n\n\n\n Episode 3: <\/strong>Media day in action<\/p>\n\n\n\n Episode 4: <\/strong>Final product and impact<\/p>\n\n\n\n *Examples of what some of the content might look like<\/p>\n<\/div>\n\n\n\n In order to maximize reach and engagement, we will do all of the following:<\/p>\n\n\n\n We have a few expected outcomes. By completing this project, both Lauren and I expect to see increased social media engagement, growth in followers on team accounts, positive feedback, and an overall stronger visibility for the program.<\/p>\n\n\n\n Overall, this project will highlight the power of storytelling in sport communication by focusing on the process that goes into setting up and executing a media day for a collegiate sports program. Working with a sports communications professional has given me unique and valuable insights into how media strategies are developed and then executed at the college level. <\/p>\n\n\n\n Ultimately, this initiative demonstrates how creative thinking\/professional collaboration can be used to enhance a program’s branding and help connect with its audience in a meaningful way.<\/p>\n","protected":false},"excerpt":{"rendered":" Behind the Scenes: The Making of Men’s Tennis Media Day at Old Dominion For the third and final addition to the penpal assignment, I had the idea to do a behind-the-scenes post for the University’s men’s tennis teams’ media day that could be used for social media. This would work well as my connection works […]<\/p>\n","protected":false},"author":31961,"featured_media":209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/posts\/239"}],"collection":[{"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/users\/31961"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":4,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/posts\/239\/revisions\/248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/nicklaskjournal\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Content Plan<\/h2>\n\n\n\n
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<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\nExecution Plan<\/h2>\n\n\n\n
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Promotion Strategy<\/h2>\n\n\n\n
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Conclusion<\/h2>\n\n\n\n