{"id":277,"date":"2026-04-21T20:28:17","date_gmt":"2026-04-21T20:28:17","guid":{"rendered":"https:\/\/sites.wp.odu.edu\/ryanharvey\/?p=277"},"modified":"2026-04-21T20:28:40","modified_gmt":"2026-04-21T20:28:40","slug":"from-an-athlete-to-a-brand-inside-mitchell-pehlkes-nil-journey","status":"publish","type":"post","link":"https:\/\/sites.wp.odu.edu\/ryanharvey\/2026\/04\/21\/from-an-athlete-to-a-brand-inside-mitchell-pehlkes-nil-journey\/","title":{"rendered":"From an Athlete to a Brand: Inside Mitchell Pehlke\u2019s NIL Journey"},"content":{"rendered":"\n<p>By Ryan Harvey | Old Dominion University<\/p>\n\n\n\n<p>Apr 12, 2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-content\/uploads\/sites\/40671\/2026\/04\/SMALLER-PEHLKE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"459\" src=\"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-content\/uploads\/sites\/40671\/2026\/04\/SMALLER-PEHLKE.png\" alt=\"\" class=\"wp-image-278\" srcset=\"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-content\/uploads\/sites\/40671\/2026\/04\/SMALLER-PEHLKE.png 645w, https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-content\/uploads\/sites\/40671\/2026\/04\/SMALLER-PEHLKE-300x213.png 300w, https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-content\/uploads\/sites\/40671\/2026\/04\/SMALLER-PEHLKE-422x300.png 422w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/figure>\n\n\n\n<p>(Photographed by <a href=\"https:\/\/www.instagram.com\/tuckereditz_\/\">Tynan Tucker<\/a>, at The Mitchell Pehlke Experience, 2025)<\/p>\n\n\n\n<p>The camera is rolling as kids gather around with their lacrosse sticks in hand, waiting for the airhorn to sound. In the middle of it all stands Mitchell Pehlke. He nods to bring the group in, offers a few words of encouragement, hits a couple of frogs (his fan favorite and signature pose), and suddenly, the moment feels a bit bigger than just a regular summer camp. It\u2019s not just about sharpening lacrosse skills; it\u2019s also about being seen.<\/p>\n\n\n\n<p>The feeling is familiar to anyone who\u2019s attended a sports camp in the past, but the environment around his camp is different. This doesn\u2019t feel like the traditional camp you might be thinking about. It feels like something built for a different version of college sports.<\/p>\n\n\n\n<p>This is \u2018The Mitchell Pehlke Experience.\u2019<\/p>\n\n\n\n<p>What started as an extension to Pehlke\u2019s growing online presence \u2014 from back to his freshman year of high school, when he first began consistently uploading to YouTube, through his college career at Ohio State \u2014\u00a0has grown into something much bigger: a traveling lacrosse camp series across the country. It blends high-level instruction, premium STX gear giveaways, social media exposure, and direct access to some of the most recognizable names in college lacrosse.\u00a0<\/p>\n\n\n\n<p>What stands out the most isn\u2019t just the camp itself, it\u2019s his consistency. Through a conversation I was able to have with Pehlke, he breaks down how his mindset developed as he entered the space he now regularly operates in.<\/p>\n\n\n\n<p>\u201cIf I were entering college right now in the full NIL era, I wouldn\u2019t really do anything differently,\u201d Pehlke said. \u201cI\u2019m actually glad I started creating content early. If anything, I would\u2019ve started sooner.\u201d<\/p>\n\n\n\n<p>By the time he arrived at Ohio State, he was well on his way in his YouTube career.<\/p>\n\n\n\n<p>\u201cI got there around 10,000 subscribers, and it only helped me grow,\u201d Pehlke said. \u201cIt let me focus more on improving content and eventually monetizing my name.\u201d&nbsp;<\/p>\n\n\n\n<p>Those early uploads shaped how he approached everything that came after. What looks like momentum from the outside was built on a level of structure most people don\u2019t see.<\/p>\n\n\n\n<p>\u201cWhen I got to Ohio State, the goal was to make the business stand on its own,\u201d he said. \u201cNow it\u2019s managing people, delegating tasks, and still trying to create the best content possible.\u201d<\/p>\n\n\n\n<p>Even now, that process never slows down.<\/p>\n\n\n\n<p>\u201cAfter I click post, it\u2019s always what\u2019s next,\u201d he said. \u201cThere\u2019s a small amount of relief, but then the pressure resets for the next week.\u201d<\/p>\n\n\n\n<p>From just looking at his channels, it&#8217;s easy to miss how much work is being done behind the scenes for Pehlke. On top of playing at Ohio State, he was balancing performance, branding, and content all at the same time.<\/p>\n\n\n\n<p>\u201cThis is my life,\u201d Pelhke laughed. \u201cPeople see highlights and clips, but they don\u2019t see how much time actually goes into everything.\u201d<\/p>\n\n\n\n<p>Managing training, schoolwork, editing footage, thumbnails, planning content, shooting the content, and preparing for camp made it nearly impossible to catch a break that most people need.<\/p>\n\n\n\n<p>\u201cI\u2019d wake up at six, edit, go to practice, go to class, do homework, then work on the next video,\u201d Pehlke said. \u201cThe biggest thing people never saw was the time. I live and die by my Google Calendar.\u201d<\/p>\n\n\n\n<p>Even with the workload that came with being a student-athlete and full-time content creator, it was never one or the other for him. It was both. A student-athlete and creator.<\/p>\n\n\n\n<p>\u201cMy coach sat me down and told me I had school, the team, and then whatever I wanted outside of that,\u201d Pehlke said. \u201cAs long as those stayed in order, there was no issue.\u201d<\/p>\n\n\n\n<p>Now that more schools and student athletes are diving into NIL, Pehlke still believes the biggest misconception younger athletes have is about what this path actually takes to maintain.<\/p>\n\n\n\n<p>\u201cPeople see it and think they want to do it too,\u201d Pehlke said. \u201cBut they don\u2019t realize how much consistency it takes. That&#8217;s the hardest part\u2026 doing it every single day.\u201d<\/p>\n\n\n\n<p>That same consistency is what he carries into his camps. What looks like a simple lacrosse experience is just an extension of the same system he built on his channels \u2014 structure, repetition, and constant output.&nbsp;<\/p>\n\n\n\n<p>With 20 camps scheduled in the coming months, \u2018The Mitchell Pehlke Experience\u2019 continues to expand across the country, blending more instruction, exposure, and energy at every stop.<\/p>\n\n\n\n<p>Camp dates and locations for \u2018The Mitchell Pehlke Experience\u2019 are listed below, and make sure to visit his <a href=\"https:\/\/www.mitchellpehlke.com\/pages\/mitchell-pehlke-lacrosse-experience?srsltid=AfmBOor22rXViHBVxQQhTVy54uPZtF0FV-ml_IHHwtEOHcBAVZlapcH3\">website<\/a> for any further details.<\/p>\n\n\n\n<p>Charlottesville, VA \u2014 May 24<\/p>\n\n\n\n<p>Richmond, VA \u2014 June 1<\/p>\n\n\n\n<p>Charleston, SC \u2014 June 2\u20133<\/p>\n\n\n\n<p>Atlanta, GA \u2014 June 4<\/p>\n\n\n\n<p>Orlando, FL \u2014 June 5<\/p>\n\n\n\n<p>Dallas, TX \u2014 June 8\u20139<\/p>\n\n\n\n<p>Denver, CO \u2014 June 10\u201311<\/p>\n\n\n\n<p>Baltimore, MD \u2014 June 15\u201316<\/p>\n\n\n\n<p>Northern Virginia \u2014 June 17\u201318<\/p>\n\n\n\n<p>Connecticut \u2014 June 29\u201330<\/p>\n\n\n\n<p>Boston, MA \u2014 July 6\u20137<\/p>\n\n\n\n<p>Philadelphia, PA \u2014 July 8\u20139<\/p>\n\n\n\n<p>Long Island, NY \u2014 July 13\u201314<\/p>\n\n\n\n<p>New Jersey \u2014 July 15\u201316<\/p>\n\n\n\n<p>Ohio \u2014 July 20\u201321<\/p>\n\n\n\n<p>Chicago, IL \u2014 July 22\u201323<\/p>\n\n\n\n<p>Upstate New York \u2014 July 27\u201328<\/p>\n\n\n\n<p>Pacific Northwest \u2014 August 3<\/p>\n\n\n\n<p>Northern California \u2014 August 4\u20135<\/p>\n\n\n\n<p>San Diego, CA \u2014 August 6<\/p>\n<a class=\"synved-social-button synved-social-button-follow synved-social-size-48 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Follow us on Facebook\" href=\"https:\/\/www.facebook.com\/facebook\" 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Harvey | Old Dominion University Apr 12, 2026 (Photographed by Tynan Tucker, at The Mitchell Pehlke Experience, 2025) The camera is rolling as kids gather around with their lacrosse sticks in hand, waiting for the airhorn to sound. In the middle of it all stands Mitchell Pehlke. He nods to bring the group&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/sites.wp.odu.edu\/ryanharvey\/2026\/04\/21\/from-an-athlete-to-a-brand-inside-mitchell-pehlkes-nil-journey\/\">Read More<\/a><\/div>\n","protected":false},"author":32081,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/posts\/277"}],"collection":[{"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/users\/32081"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":2,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/posts\/277\/revisions\/280"}],"wp:attachment":[{"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/ryanharvey\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}