Why do entrepreneurs get in trouble with the law?
The top ten most common ways entrepreneurs get in trouble are Failing to incorporate early enough, Issuing founder shares without vesting, Hiring a lawyer not experienced in dealing with entrepreneurs and venture capitalists, Failing to make a timely Section 83 (b) election, Negotiating venture capital financing based solely on the valuation, Waiting to consider international intellectual property protection, Disclosing inventions without a nondisclosure agreement, or before the patent application is filed, Starting a business while employed by a potential competitor, or hiring employees without first checking their agreements with the current employer and their knowledge of trade secrets, Promising more in the business plan than can be delivered and failing to comply with state and federal securities laws, Thinking any legal problems can be solved later.
Thinking any legal problems can be solved later:
There’s a tendency to think, “Once I get my funding, once I’m up and running, then I’ve got time to hire the lawyers; right now, I’m running as fast as I can to get my business plan done and raising money.” This is shortsighted logic. Many of the points made here are problems that can’t just be patched up later. Does that mean that one should devote all of their time, effort, and money to the legal issues? No. That’s a good reason to hire a competent lawyer. Excellent legal talent can be retained for relatively little money up front at the early stages. It will cost much less to get it right at the beginning than to try to sort it all out later and correct it.
What does psychology have to do with marketing?

Marketing psychology attempts to understand the way that consumers think, feel, reason, and make decisions. The goal of marketing is to convince people, and making a calculated emotional appeal can be just what you need to land a lasting customer.

Regardless of what you sell, there is a high likelihood that the marketplace is overcrowded. The purpose of marketing psychology is to gain an edge over the competition. It’s always important to remember that you’re dealing with people. People are emotional.

Interesting marketing opportunities can be found at the intersection of organizational objectives and human psychology. Take the time to understand how the human mind works. It can reveal opportunities to trigger positive emotional responses in your potential customers. If you can find this coveted intersection, your business will surely level up.

What types of marketing sway my decisions?
Brand imagery and messaging tends to do the trick when it comes to swaying my decisions. Brand imagery and messaging uses imagery and word associations is a great way to attract attention to your company brand. For instance, if you are looking to target young people, you may use popular phrases and memes as a part of your campaign. This causes your audience to associate your product with things they already see as hip and trendy.
How can I pitch ideas better?
I can pitch my ideas better by considering the scope of the idea. Consider how big your idea is, as the size of the idea impacts the amount of preparation you need to do, the number of pitches you need to make, the decision-makers you need to reach and the amount of time you can expect it to take to reach your goal.
For example, your idea may be to simply tweak something that’s already in existence. When the scope is small, like this, pitching your idea to the right people and convincing them may be easy. In contrast, if you’re proposing a new, large and possibly complex idea, you may need to get approval from multiple decision-makers and it could take a lengthy period of time to reach your goal.
Once you identify the scope of your idea, you can then research instances where other people have pitched ideas of similar size. That can give you a better understanding of the success they had and you can learn from their mistakes to improve your own pitch.

What are my strengths and weaknesses in pitching?

My weakness in pitching definitely is the scope of my idea. I feel that I dont put too much imaginary thought or my own words. My pitches tend to be data-heavy which has its pros and cons. I should put a little more thought and effort to help boost my ability in pitching an idea. However, my strength would be practicing my pitch. I practice my pitch for others who can give me honest feedback. Constructive feedback can help me improve upon my idea and how I present it to others so it has an even greater impact. I also use these practice sessions to create a list of questions that I may be asked when I’m pitching the idea.