{"id":326,"date":"2025-04-09T17:26:20","date_gmt":"2025-04-09T17:26:20","guid":{"rendered":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/?p=326"},"modified":"2025-04-10T15:05:54","modified_gmt":"2025-04-10T15:05:54","slug":"the-quest-ravens-youth-football-clinic-campaign-proposal","status":"publish","type":"post","link":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/2025\/04\/09\/the-quest-ravens-youth-football-clinic-campaign-proposal\/","title":{"rendered":"The Quest: Ravens Youth Football Clinic Campaign Proposal"},"content":{"rendered":"\n
\n \n \n<\/div>\nYouth Football Clinic<\/a> by Sarah Waters\n\n\n\n

For this project, I had the chance to work with Shamar Gray, who\u2019s currently the Football Outreach Coordinator for the Baltimore Ravens \u2014 and also someone I went to undergrad with. It was really cool to reconnect through this assignment and see how far we\u2019ve both come in our own careers and endeavors.<\/p>\n\n\n\n

After talking with Shamar about what he does with youth football and community engagement, I decided to focus my campaign on promoting the Ravens Youth Football Clinic. He gave me great insight into how important it is to make events like this accessible, especially for kids who are new to the sport or might not feel like they fit the typical mold \u2014 like girls playing flag football or first-time players who just want to try it out.<\/p>\n\n\n\n

We hopped on Zoom while I was building the presentation in Canva, and I shared my screen so he could follow along. It was helpful to get his input in real time \u2014 especially around how to position the messaging and make sure the tone felt right for the Ravens’ brand. I designed the slides in purple, gold, black, and white to keep it aligned with the team\u2019s look, and I added photos of kids from previous clinics to give the campaign more life and energy. I didn\u2019t want it to feel like just another flyer \u2014 I wanted people to see the heart behind it.<\/p>\n\n\n\n

This project really made me think about how I can apply what we\u2019ve learned in class to something real. And honestly, it was one of my favorite assignments because it gave me a chance to be creative while also building something that felt purposeful. I\u2019m hoping to keep in touch with Shamar \u2014 and fingers crossed, maybe get my foot in the door with the league soon. To see the campaign proposal click on the link Youth Football Clinic<\/em> above. <\/p>\n","protected":false},"excerpt":{"rendered":"

Youth Football Clinic by Sarah Waters For this project, I had the chance to work with Shamar Gray, who\u2019s currently the Football Outreach Coordinator for the Baltimore Ravens \u2014 and also someone I went to undergrad with. It was really cool to reconnect through this assignment and see how far we\u2019ve both come in our … Continue reading The Quest: Ravens Youth Football Clinic Campaign Proposal<\/span><\/a><\/p>\n","protected":false},"author":30426,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/posts\/326"}],"collection":[{"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/users\/30426"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":4,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":333,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/posts\/326\/revisions\/333"}],"wp:attachment":[{"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/sarahwaterssportjournal\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}