{"id":264,"date":"2025-04-16T19:51:13","date_gmt":"2025-04-16T19:51:13","guid":{"rendered":"https:\/\/sites.wp.odu.edu\/shammfitz10\/?p=264"},"modified":"2025-04-16T19:51:13","modified_gmt":"2025-04-16T19:51:13","slug":"%f0%9f%8f%81-the-quest-monarchs-in-motion-a-social-media-campaign-for-odu-athletics","status":"publish","type":"post","link":"https:\/\/sites.wp.odu.edu\/shammfitz10\/2025\/04\/16\/%f0%9f%8f%81-the-quest-monarchs-in-motion-a-social-media-campaign-for-odu-athletics\/","title":{"rendered":"\ud83c\udfc1 The Quest: \u201cMonarchs in Motion\u201d \u2013 A Social Media Campaign for ODU Athletics"},"content":{"rendered":"\n<p><strong>\ud83c\udfaf<\/strong><strong> Project Overview<\/strong><\/p>\n\n\n\n<p><strong>Initiative<\/strong>: This strong social media campaign called <strong>\u201cMonarchs in Motion\u201d<\/strong>, will highlight the behind-the-scenes of ODU athletes \u2014 their training, routines, mindset, and the <em>\u201cprogress over perfection\u201d<\/em> philosophy Ryan champions.<\/p>\n\n\n\n<p><strong>Goal<\/strong>: Increase fan engagement and humanize the athletes by focusing on their personal journeys and off-the-court efforts if any, aligning with Ryan\u2019s emphasis on authenticity and connection.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>\ud83e\udd1d<\/strong><strong> Connection to Penpal (Ryan Parncutt)<\/strong><\/p>\n\n\n\n<p>Ryan\u2019s quick rise through the ODU athletics department and her dedication to knowing the audience was the inspiration for this campaign. Her insight that \u201cyou never know who you might influence\u201d really stuck with me. By focusing on storytelling, we aim to inspire both the campus community and fans beyond it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>\ud83d\udee0<\/strong><strong>\ufe0f Campaign Components<\/strong><\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>Weekly Short-Form Videos<\/strong> (Reels\/TikToks)\n<ul>\n<li>Training highlights<\/li>\n\n\n\n<li>Athlete Q&amp;A with personality-driven questions<\/li>\n\n\n\n<li>\u201cDay in the Life\u201d features<\/li>\n\n\n\n<li>Uplifting moments (fan interactions, team bonding, etc.)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Photo Series: \u201cThen &amp; Now\u201d<\/strong>\n<ul>\n<li>Showcase athletes&#8217; growth over time (freshman vs. senior year)<\/li>\n\n\n\n<li>Captions with quotes about perseverance and change<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Interactive Fan Engagement<\/strong>\n<ul>\n<li>Instagram polls: \u201cWho do you want to see next?\u201d<\/li>\n\n\n\n<li>Hashtag Challenge: #MonarchsInMotion<\/li>\n\n\n\n<li>\u201cAsk an Athlete\u201d story takeovers<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Campaign Launch Event<\/strong>\n<ul>\n<li>On-campus pop-up with athlete meet-and-greets<\/li>\n\n\n\n<li>Branded merch giveaway<\/li>\n\n\n\n<li>Live social media coverage<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>\ud83d\udcc8<\/strong><strong> Promotion Plan<\/strong><\/p>\n\n\n\n<ul>\n<li>Collaborate with Ryan to coordinate scheduling through ODU Athletics&#8217; main accounts.<\/li>\n\n\n\n<li>Work with athletes and coaches to find authentic stories to highlight.<\/li>\n\n\n\n<li>Pre-launch teaser campaign with countdowns and hype posts.<\/li>\n\n\n\n<li>Leverage school influencers, alumni athletes, and student groups to boost visibility.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>\ud83d\udc63<strong> Steps Taken<\/strong><\/p>\n\n\n\n<ol start=\"1\">\n<li>Talked with Ryan about the importance of authentic content and her current role at ODU.<\/li>\n\n\n\n<li>Worked hands-on with ODU Women\u2019s Basketball content creation, learning what resonates with fans.<\/li>\n\n\n\n<li>Identified a gap in emotional storytelling and proposed a content series to address it.<\/li>\n\n\n\n<li>Asked for Ryan\u2019s feedback on the idea \u2014 she loved the angle of \u201cprogress over perfection\u201d and thought it could tie well into ODU\u2019s branding and values.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>\ud83d\udcdd<\/strong><strong> Narrative Element<\/strong><\/p>\n\n\n\n<p>When I began this project, I knew I wanted to do more than just create a cool campaign. I wanted something that would <em>mean<\/em> something. Working with Ryan opened my eyes to the emotional side of marketing \u2014 not just selling a game, but telling a story. With her insight and encouragement, I built something that highlights both the athletic excellence and the person behind the athlete of ODU\u2019s athletes.<\/p>\n\n\n\n<p>Her advice to \u201cstay curious and connected\u201d echoed in every part of this project. I learned how to ask the right questions, how to observe more than just the obvious, and how to translate that into content that fans can <em>feel<\/em>. This project is my way of giving back to a program that inspired me \u2014 and proving to myself that I\u2019m ready to be part of this industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">\ud83c\udfaf Project Overview Initiative: This strong social media campaign called \u201cMonarchs in Motion\u201d, will highlight the behind-the-scenes of ODU athletes \u2014 their training, routines, mindset, and the \u201cprogress over perfection\u201d philosophy Ryan champions. Goal: Increase fan engagement and humanize the athletes by focusing on their personal journeys and off-the-court efforts if any, aligning with Ryan\u2019s emphasis on authenticity and connection.&hellip; <a href=\"https:\/\/sites.wp.odu.edu\/shammfitz10\/2025\/04\/16\/%f0%9f%8f%81-the-quest-monarchs-in-motion-a-social-media-campaign-for-odu-athletics\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":30449,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/posts\/264"}],"collection":[{"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/users\/30449"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":1,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/posts\/264\/revisions\/265"}],"wp:attachment":[{"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/shammfitz10\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}