Markets, individuals must be held accountable for how they develop and use technology, especially as state power weakens and technology grows more advanced. With AI and smart devices evolving rapidly, governments struggle to keep pace, making it crucial for everyone to ensure responsible use. Companies should follow strict standards, protect privacy, and avoid harmful practices. Transparency about data collection fosters trust and prevents misuse. People need greater awareness of how technology impacts their lives, enabling better choices and protection. Communities also play a key role in shaping norms for ethical use. Instead of halting technological progress, we should guide it thoughtfully, ensuring it enhances lives. As Verbeek suggests, we must “accompany” technology, with businesses, governments, and individuals working together to steer it toward positive outcomes.