Sports Media
Social media can be a huge determining factor on who a person is or what an organization represents or values. This is how most of the population is able to view messages needing to be relayed, support their favorite role models or businesses, or just to simply have a laugh. Sports media falls deeply into this conclusion in which it is one of the main ways someone can follow their teams or favorite athletes along on their journey. To be able to view overall game highlights to witnessing athletes and their motivations outside of their playing career is a gift to many. It can build one’s knowledge on the sports industry but also provide a platform for many to have a chance at communicating with their favorites. It allows for most users to feel connected and a “part” of something and that is what creating a sport media persona is all about.
My Persona
Creating a community of others to share each others ideas, goals, motivations and experiences is so important to have and is my motivation behind creating a sport social media persona. I want this persona to be a source for others wanting to support the women in sports community. As a current member of this community that is struggling, yet improving, day-by-day in the sports industry, my persona can be an outlet to showcase my experiences, highlight events that recognize women in sports, and motivate others to support such a large part of sports.
I chose my social media persona to be showcased on the platform “X” with a profile I have used in the past for sports media. I will utilize the existing following I have, as well as the content, to continue growing my sports media presence and hopefully provide more insight to others on women in sports and my experiences.
“YOU CAN’T WIN. SO WIN.”
As seen here, this is a perfect example of one of my posts for my persona. Not only am I showcasing a commercial from a very notable brand that is recognizing women in sports, the barriers they face, and how they can be overcome, but I am encouraging conversation and comments to be made to continue this conversation. I want my community to be engaged, ask questions, make statements and network.
The Day-to-Day
Throughout the semester, I hope to use this persona to share more information and spread a light on women’s sports, but also share my experiences to add on to this. In this post, I wanted to showcase some quick glimpses into my day-to-day life while working in sports. Whether that be on the field or in the office, there are many ways to be involved in sports and I want others to see that. This post can be used to motivate others to continue their journey or ask questions on my career.