{"id":332,"date":"2022-06-21T21:52:04","date_gmt":"2022-06-21T21:52:04","guid":{"rendered":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/?p=332"},"modified":"2022-06-21T21:52:05","modified_gmt":"2022-06-21T21:52:05","slug":"5-31-2022-blog-13","status":"publish","type":"post","link":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/2022\/06\/21\/5-31-2022-blog-13\/","title":{"rendered":"5\/31\/2022 : Blog #13"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong> 1. Why do ethics matter in entrepreneurship? <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">A group&#8217;s standards determine Ethicality. Ethics are formed by the dominant characteristics<br>valued in a group. Ethics is essential in entrepreneurship because it will determine how certain<br>groups view your product or services. We see a case of this in the Famous Coca-Colac<br>commercial. One Coca-Cola marketing directors created a specific commercial that<br>significantly increases revenue when selling to an American crowd. It was a poster containing<br>three stop motion images moving from the right to the left. The person on the far left was down<br>and did not look happy before drinking his coke. In the middle image, the Man opening his coke<br>with an exciting-looking face; then, in the third image, he drinks it, and his face looks filled with<br>exhilaration. When presenting this same photography to an audience in the middle east, coke<br>sales instantly declined. Why was this? Because in middle eastern cultures, they view images<br>from right to left. They saw this Man happy and thrilled with the coke, then sad and unpleasing<br>after drinking it. Understanding the ethics in culture can become detrimental to selling and<br>servicing a product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Why do ethics matter in entrepreneurship? A group&#8217;s standards determine Ethicality. Ethics are formed by the dominant characteristicsvalued in a group. Ethics is essential in entrepreneurship because it will determine how certaingroups view your product or services. We see a case of this in the Famous Coca-Colaccommercial. One Coca-Cola marketing directors created a specific [&hellip;]<\/p>\n","protected":false},"author":18550,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/posts\/332"}],"collection":[{"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/users\/18550"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":1,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":342,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/posts\/332\/revisions\/342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wp.odu.edu\/waldon-entr494\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}