Social Marketing Worksheet Step 5: Analyze Target Audience and the Competition

Background: We had the opportunity to take the knowledge and skills acquired in the course and apply them to a practical public health problem (in this case – Teenage Drug Abuse) that is prevalent in the real world. It focuses on the challenge of analyzing target audiences and the competition for the public health social marketing plan.

Key study question(s) & points :

• Examine barriers, benefits, potential motivators, and competition for the specific public health issue and behavior
• Analyze the target audience and the competition.

Methods:

• Identify a public health problem and behavioral objective
• Highlight barriers, benefits, potential motivators, and competition to included alternative behaviors for the objective behavior

Findings:

• Barriers, benefits, motivators, and competition for the problem (Teenage Drug Abuse) are listed in the full project

Recommendations: Analyzing the target audience and competition are essential components to ensure a successful public health campaign 

Public health significance: n/a

Final Product:

MPH-630-Practice-Lab