Leading the Sustainability Revolution

When Joliet Junior College opened its doors in 1901, the Earth’s climate was relatively stable. Today, the world’s climate is volatile and increasingly threatening. Organizations across sectors—governmental, nonprofit, corporate, and multinational—are scrambling to assess risks, mitigate losses, and adopt environmentally sound practices[1]. At the same time, legacy orientations to organizational ethics deny responsibility for externalities not only for environmental degradation but also for exploitation of human resources. Corporations, governments, and other organizations are divided between those that accept responsibility for environmental and human wellbeing and those that do not. Governments such as Canada and Norway, corporations such as Siemens and DuPont, multinational organizations such as the United Nations, and nonprofits such as the World Wildlife Fund for Nature are among the organizations leading a movement toward sustainability. These organizations are increasingly redefining the expectations society holds for organizations[2]. They are leading what Peter M. Senge and colleagues call “a necessary revolution.”[3]

Community colleges ideally positioned to lead the sustainability revolution.

Indeed, sustainability is explicit in the community college mission[4]: Colleges have a moral obligation to meet the needs of direct and indirect stakeholders, employees, students, pressure groups, and communities without compromising its ability to meet the needs of future stakeholders as well.[5] This is the quintessential definition of sustainability[6]. Toward this end, community colleges must “make sustainability a guiding principle for all institutional practices, offerings, and academic programs”[7]. This will not be easy, and it entails risks. Yet community college leaders must navigate the politics of climate change, engage communities, and facilitate transformative change.

Senge and colleagues caution that short-term, easy fixes will only make matters worse. Critically needed is strategic organizational change at a global scale. Community colleges can and must exercise their capacity for community-based leadership. First, community colleges themselves integrate sustainability into long-term organizational strategies. Second, the community college can serve as a resource for other organizations seeking to realize sustainable strategies. This is perhaps not a novel idea. According to the “sustainability is rooted in our mission—and community colleges connect with tens of millions of people who will be the sustainability leaders of tomorrow”[9].

 

About the Authors:

David F. Ayers is the founding director of CCCAA and associate professor of community college leadership at Old Dominion University.

Michael V. Ayers is vice president of academic affairs at Southeastern Community College in Whiteville, NC.


[1]U.S. Department of Defense, DoD releases report on security implications of climate change  (U.S. Department of Defense ed., DoD News  2015);Global Change Research Act  104 Stat 3096-3104 15 U.S.C. 2921  (1990).

[2]Suzanne Benn, et al., Organizational change for corporate sustainability   (Routledge. 2014).

[3]Peter M. Senge, et al., The necessary revolution   (Crown Business. 2010).

[4]Community colleges in the emerging green economy: Charting a course and leadership role. (2011).

[5]Thomas Dyllick & Kai Hockerts, Beyond the business case for corporate sustainability, 11 Business Strategy and the Environment(2002).

[6]G. Brundtland, Report of the World Commission on Environment and Development: Our common future  (Oxford University Press  1987).

[7]A guide to climate resiliency & the community college. (2014).

[8]Senge, et al. 2010.

[9]Community colleges in the emerging green economy: Charting a course and leadership role. (2011).

The Mission Statement

The word cloud represents the relative prominence of Key Words in 584 mission statements from 2017.

A primary task of community college leadership is to establish and communicate a shared vision across campus and community. 1 According to the AACC, communicating a college’s mission is an essential leadership competency. George B. Vaughan observes that the mission statement is the source from which everything else flows 2 . A sense of mission can discourage haphazard reactions to fleeting community issues, shifting the focus to long-term community transformation.

Today, the mission statement seems to be a commonsense mechanism for communicating an organization’s core principles 3, but mission statements are relatively novel in the history of management. For example, Riverside Community College published its first mission statement in 1983–nearly seven decades after it first opened its doors. In fact, like most community colleges, RCC has used various management genres to communicate its philosophy, movement, purpose, goals, and other varieties of collective intent. These management genres aren’t just empty words–they structure planning, budgeting, accountability systems, and even help educators understand their “fit” in overall organizational dynamics.

If management genres do, in fact, influence organizational processes, how do mission statements differ from other management genres, such as statements of philosophy? What does a mission statement “do” that a philosophy statement can’t do? What was gained from widespread adoption of the mission statement? What was lost?  In this blog, we will explore the affordances and constraints of mission statements.

A list of “management genres” used by Riverside Community College is below (as published in the College Catalog). 


Example: Changes in RCC Management Genres Since 1916

  • 1916, General Information
  • 1920, Aims and Methods
  • 1921, Purpose and Aims
  • 1929, Aims and Functions
  • 1954, Philosophy of the College
  • 1955, Philosophy of the College, Objectives, Purposes
  • 1956, Objectives, Purposes
  • 1957, Philosophy of the College, Objectives, Purposes
  • 1960, Objectives and Purposes
  • 1962, Philosophy of Riverside City College, Objectives and Purposes
  • 1963, Philosophy of Riverside City College, Objectives and Purposes of a Junior College
  • 1964, Philosophy of the College, College Objectives
  • 1967, The Nature and Role of the College, The Philosophy of the College, The Purpose of the College
  • 1983, Mission of the College, Goals and Objectives
  • 1985, Our Business, Our Vision, Value (e.g., “Value: STUDENT CENTEREDNESS”), Goals and Objectives
  • 1994, Mission Statement; Business, Vision, Values; Goals and Objectives
  • 1996, Mission Statement;Goals–1995-2005; Business, Vision, Values; Goals and Objectives
  • 1998, Mission Statement; Goals–1995 – 2005; Our Vision and Values; Functions
  • 2007, Mission Statements [for district and each campus]; Goals–2005 – 2015; Our Vision and Values; Functions
  • 2010, Mission Statements [for college and district], RCCD Goals–2005 0 2015; Our RCCD Vision and Values; RCCD Functions
  • 2011, Mission Statement [for RCC]; Vision; Values; Goals
  • 2012, Mission Statement; Vision; Values; Goals
  • Note: A section on “Academic Freedom” was added in 2007

  1. Thich Nhat Hanh, citing a Zen proverb
  2. Roueche, J. E., Baker, G. A., & Rose, R. R. (1989). Shared vision: Transformational leadership in American community colleges. Washington, D.C.: Community College Press American Association of Community and Junior Colleges : National Center for Higher Education.
  3. Vaughan, G. B. (1997). The community college’s mission and milieu: Institutionalizing community-based programming. In E. J. Boone (Ed.), Community leadership through community-based programming: The role of the community college (pp. 21-58). Washington, DC: Community College Press
  4. As a management genre, the mission statement was once an innovative management practice used to distill a sense of shared purpose amidst what otherwise might appear to be organized anarchy.