Give an example of a company or individual using information systems to achieve a competitive advantage.

A prominent company that uses information systems in multiple ways to gain a competitive advantage is Google. Its primary use has been in its popular search engine and the utilization of machine learning algorithms. Using these algorithms, they gain a better understanding of all of the consumers that search using Google and can better tailor information to them, generating more profit. Another recent example is the implementation of their new AI, Gemini, which can further specify the information desired from any search and provide bullet points and links. Information systems also span their office-related tools such as Gmail, Calendar, and Google Workspace that emphasize managing information and providing notifications. These multiple applications show how Google utilizes information systems to gain an advantage, due to their daily utility and ability to give precise details.