Through the creation of my new Twitter/X account, I have been able to attach my persona as a basketball fan with my passion of sport analytics. My passion in sport, specifically basketball, has been deeply rooted in curiosity. What strategies work the best? Which players make the biggest impact on the game without filling the stat sheet? Do offensive or defensive teams win more games? These are the types of questions I would wonder when watching NBA games. These questions led me to find a passion for analytics.

The approach of this account is to use my persona of a curious fan to create original and impactful posts about different NBA trends and statistics. By using these analytics, it allows fans like myself to have a deeper understanding of the game. This new found knowledge is the ultimate goal of this page. To bring fans who are just as curious as me and give them a space where they can find interesting data about their favorite team or player. Furthermore, another aspect of this persona is to feel accessible. Advanced analytics can turn complicated quickly for an average fan or someone who is just getting into watching the NBA. For this account, it is made to highlight unique and sometimes untold statistics that have an impact on games. Whatever the statistic or trend is, it is promoted to reflect analytics towards the game of basketball.

Ultimately, this social media persona of mine is used to enhance the way basketball is experienced. With my persona of a fan of basketball and one who has a passion for analytics, I hope this account will provide knowledge for other curious fans.