The image is an ad on the new “Predator Badlands” movie. The image was made for viewing by the director of the movie “Prey”. The audience consists of people who like action, adventure, and horror movies, as well as fans of the predator franchise. The ad is supposed to be informative message to tell people about the new movie and the date that it is coming out. The image also conveys a dire tone to show some feeling about what might be in the movie. The title is colored in red which initially draws people’s attention toward the flyer. This makes people look visual of the ad that peaks people interest in the movie,