As discussed in my Sports and Strategic Communication class, the sports communication environment has profoundly affected how fans engage with sports. It has shifted from more traditional media (set times on cable, TV, in-person events) to a more digitalized landscape. Reflecting on my own sports media consumption, I have seen a significant evolution in my own habits in the past years, and i can predict more dramatic shifts as we head into the future.

Currently, my sports media diet consists of a mix of traditional and digital sources. I follow the live games on ESPN +, a streaming service here in the United States. The ESPN + platform allows me to keep up with more than one game at a time. I catch highlights, analyses, and stats on social media platforms such as Tik Tok, Twitter, and Instagram. I also like to use Youtube and sports Podcasts to get more detailed breakdowns of the games and plays. While I still occasionally turn to the sports news (for more local sports), and websites to read things about the sports events as well.

Five years ago, my sports media consumption looked very different. Back then, I relied heavily on cable TV for live games, watching ESPN, Fox Sports, and regional sports networks. Social media played a role, but it was more for catching quick updates rather than in-depth content. I also read print sports magazines and followed traditional sports journalism more closely. The rise of streaming services, short-form content, and direct-to-consumer platforms has significantly reshaped my habits. The ability to access sports highlights instantly on my phone rather than waiting for SportsCenter has been a game-changer.