Author: shamm023

Over the past few months in Sport Communication, I’ve learned so much about how the sports media world is constantly shifting — faster than I ever realized. Before taking this class, I thought of sport communication mainly as social media updates and game coverage. But now, I see that it’s a deep, layered field that connects journalism, public relations, crisis… Read more →

🎯 Project Overview Initiative: This strong social media campaign called “Monarchs in Motion”, will highlight the behind-the-scenes of ODU athletes — their training, routines, mindset, and the “progress over perfection” philosophy Ryan champions. Goal: Increase fan engagement and humanize the athletes by focusing on their personal journeys and off-the-court efforts if any, aligning with Ryan’s emphasis on authenticity and connection.… Read more →

       It was not too long ago that on July 1, 2021 the world of college sports would forever change. You might already have a good idea of where this is going. If you guessed Caitlin Clark well you are ahead of what would truly be a remarkable shift in women’s sports for the good! In this case, I will… Read more →

       Two men that go by the name of Tommie Smith and John Carlos took part in what would soon be remembered as the legacy of the 1968 Olympic Black Power Salute on October 16. This was a silent protest where both men stood on the podium at the Olympics and held their black-gloved fists in the air while the… Read more →

For this assignment, I will take what information I research and gathered through conversations with Ryan Parncutt to gain unique insights into her career and experiences. Using platforms like LinkedIn i gathered information about her background, achievements, and contributions to her field. I then went on to create an engaging and professional infographic, through Canva, that visually presents what I’ve… Read more →

The Arizona Wildcats defeated the Old Dominion Monarchs 102-44 in front of an excited crowd at McKale Center to kick off the 2024-2025 season. From the start, Arizona demonstrated why they are one of the best teams in the country, controlling both ends of the court in a dominant performance that left no doubt about the outcome. The Wildcats, who… Read more →

I had the choice to recruit a penpal, and I chose Ryan Parncutt because her path motivates me. Ryan joined the Revenue Generation and Marketing team in 2023 as a Marketing and Fan Engagement Coordinator, and she was elevated to Director of Athletic Marketing and Social Media in June 2024. That is a remarkable rise in such a short period… Read more →

Over the last decade, the way I consume sports has changed in ways I never imagined. Five years ago, my “diet” for sports media was rather basic. I mostly watched games on television or saw highlights on sports networks like ESPN. My social media feeds were packed with scores and updates, and I occasionally followed my favorite athletes to see… Read more →

As a student-athlete, one of the most important things I’ve learned is how to blend my on-court persona with who I am off the court. Media days, where my athletic side shines, are an important part of this, but I also value the more delicate, sweeter side of myself in other aspects of my life. Creating this balanced identity has… Read more →

Welcome to Old Dominion University – WordPress. This is your first post. Edit or delete it, then start blogging! Read more →