3. What types of marketing sway my decisions?
An interesting question because the product should decide the marketing. The product I will be
making a pitch for is a drone consultant company. Utilizing social media to market drone
consulting may not be the most effective way to reach customers. Our product centers on more prominent organizations and technology-based companies. Specifically, law enrolment, most law enforcement agencies will not be using social media platforms to learn about products, leading me to believe that traditional marketing practices will be the most beneficial. Going to individual law enforcement agencies, speaking with officers, and seeing what their thoughts are. When pursuing word-of-mouth marketing, It would be better to relate to officers more professionally than talking to someone in the entertainment industry, where free expression is generally acceptable. Following this professional look would cause me to understand police officers, their systematic approaches, and what conversations they enjoy talking about that usually are ‘hot’ topics that allow them to build that rapport with you to want to hear more from you.
