Design Thinking is a process developed by David Kelly and Tim Brown that will help entrepreneurs create better solutions for any kind of problem. Design Thinking encourages entrepreneurs to explore new alternatives and create solutions that had not existed previously. Design Thinking is focused around the needs of the end-user, as well as understanding the context and culture of the stakeholders. This allows for entrepreneurs to create empathetic solutions using direct observations and qualitative data. This allows entrepreneurs to be better equipped to define the problem and ideate new solutions. New solutions are developed into simple prototypes to test possible outcomes. The process of creating ideas, developing prototypes, and testing possible outcomes early on allows for mistakes to be found quickly without wasting funding.

Entrepreneurs can see how the process of design thinking has influenced products that people use in their everyday lives. These products will be designed for a specific audience and understand how that target audience would use the product in order to solve a problem. By empathizing with the target audience and understanding the problem that they want to solve, entrepreneurs can come up with new, innovative ideas to make the lives of the user easier. The connection between opportunity and planning lies in the interdependence between them. Planning allows entrepreneurs to identify problems with greater accuracy and come up with successful solutions, this in turn leads to more opportunities and resources being available to entrepreneurs to develop and bring new products to market. Failing in the planning stage will cause entrepreneurs to lose out on possible opportunities as a result of not truly understanding the underlying problem that needs to be addressed in their solution. Creative solutions should also be tested for potential unintended ethical concerns such as with the cases of Google Street View and new emerging generative AI tools.